Colour Code Cheatsheet
Each individual brand has its own set and selection of core colours that should be used across their visual communication channels to keep branding consistent. Each colour has CMYK, RGB and HEX references to ensure all colours are represented accurately across all media.
Use this cheatsheet for quick reference to each brand’s primary colours.
| Brand | Colour | CMYK | RGB | HEX |
|---|---|---|---|---|
| Akademia | Red | 20, 90, 80, 20 | 170, 48, 44 | #AA302C |
| Akademia | Grey | 70, 60, 60, 50 | 65, 65, 63 | #41413F |
| Asset TV | Blue | 80, 30, 0, 0 | 0, 142, 207 | #008ECF |
| Asset TV | Grey | 50, 40, 40, 30 | 116, 115, 115 | #747373 |
| Asset IQ | Purple | 50, 95, 0, 0 | 150, 43, 135 | #962B87 |
| Asset TV Live | Red | 0, 85, 70, 0 | 232, 66, 66 | #E84242 |
| Asset TV X-Ray | Green | 75, 10, 70, 0 | 57, 162, 109 | #39A26D |
| Asset TV X-Ray | Dark Blue | 95, 65, 30, 15 | 19, 79, 120 | #134F78 |
| My Asset TV | Blue | 80, 30, 0, 0 | 0, 142, 207 | #008ECF |
| My Asset TV | Grey | 50, 40, 40, 30 | 116, 115, 115 | #747373 |
| CPD/CE Top Up | Blue | 80, 30, 0, 0 | 0, 142, 207 | #008ECF |
| CPD/CE Top Up | Grey | 50, 40, 40, 30 | 116, 115, 115 | #747373 |
| ETF TV | Purple | 70, 100, 25, 10 | 104, 36, 103 | #682467 |
| ETF TV | Blue | 100, 100, 25, 10 | 46, 40, 104 | #2E2868 |
| ETF TV | Grey | 50, 40, 40, 30 | 116, 115, 115 | #747373 |
| Fintech TV | Purple | 85, 85, 0, 0 | 76, 60, 144 | #4C3C90 |
| Fintech TV | Grey | 50, 40, 40, 30 | 116, 115, 115 | #747373 |
| Insure TV | Yellow | 0, 20, 100, 0 | 255, 204, 0 | #FFCC00 |
| Insure TV | Grey | 50, 40, 40, 30 | 116, 115, 115 | #747373 |
| Investor TV | Green | 90, 30, 100, 40 | 8, 88, 40 | #085828 |
| Investor TV | Grey | 50, 40, 40, 30 | 116, 115, 115 | #747373 |
| London Studio | Grey | 50, 40, 40, 30 | 116, 115, 115 | #747373 |
| Masterclass | Black | 0, 0, 0, 100 | 0, 0, 0 | #000000 |
| Masterclass | Green | 95, 5, 0, 40 | 8, 145, 153 | #089199 |
| Masterclass | Blue | 95, 30, 0, 50 | 6, 89, 128 | #065980 |
| Media Manager | Dark Blue | 75, 10, 25, 0 | 15, 168, 189 | #0FA8BD |
| Media Manager | Light Blue | 60, 0, 25, 0 | 100, 194, 200 | #64C2C8 |
| Media Manager | Grey | 50, 40, 40, 30 | 116, 115, 115 | #747373 |
| New York Studio | Grey | 50, 40, 40, 30 | 116, 115, 115 | #747373 |
| Own TV | Blue | 80, 30, 0, 0 | 0, 142, 207 | #008ECF |
| Own TV | Grey | 50, 40, 40, 30 | 116, 115, 115 | #747373 |
| Powered ATV | Blue | 80, 30, 0, 0 | 0, 142, 207 | #008ECF |
| Powered ATV | Grey | 50, 40, 40, 30 | 116, 115, 115 | #747373 |
| Powered TDG | Blue | 80, 30, 0, 0 | 0, 142, 207 | #008ECF |
| Powered TDG | Grey | 70, 60, 60, 50 | 65, 65, 63 | #41413F |
| Pulse | Grey | 50, 40, 40, 30 | 116, 115, 115 | #747373 |
| RIA TV | Purple | 70, 100, 30, 20 | 96, 33, 91 | #60215B |
| RIA TV | Orange | 30, 85, 70, 30 | 144, 53, 53 | #903535 |
| RIA TV | Grey | 50, 40, 40, 30 | 116, 115, 115 | #747373 |
| Team CPD/CE | Blue | 80, 30, 0, 0 | 0, 142, 207 | #008ECF |
| Team CPD/CE | Grey | 50, 40, 40, 30 | 116, 115, 115 | #747373 |
| Think Digital | Blue | 80, 30, 0, 0 | 0, 142, 207 | #008ECF |
| Think Digital | Grey | 70, 60, 60, 50 | 65, 65, 63 | #41413F |
| Virtual AGM | Blue | 70, 0, 0, 0 | 11, 187, 239 | #0BBBEF |
| Virtual AGM | Green | 70, 0, 80, 0 | 77, 176, 91 | #4DB05B |
| Virtual Conference | Pink | 0, 70, 0, 0 | 237, 110, 167 | #ED6EA7 |
| Virtual Conference | Grey | 50, 40, 40, 30 | 116, 115, 115 | #747373 |
| Virtual Studio | Blue | 80, 30, 0, 0 | 0, 142, 207 | #008ECF |
| Virtual Studio | Purple | 67, 72, 1, 0 | 107, 92, 165 | #6B5CA5 |